WebGEO is the world's only commercially available turnkey application solution that enables web-based real time viewing (using the Google Maps API), selection, purchase and immediate online delivery of aerial imagery and geodata.

Why start from zero when you can take advantage of the experience of 140 person years of geospatial web development experience poured into 4 major technological evolutionary iterations, spanning more than 6 years of development and online ecommerce operation?

Real time viewing, selection, purchase and
immediate online delivery of aerial imagery and geodata.

FBS' ecommerce website, MapWarehouse, which was build with WebGEO technology, generates 7-figure annual revenue from the sale of our own imagery and geodata with one fulltime Customer Service Representative and a part time (about 10 hours per week) website technical support person.

Google^TM Maps' front-end interface is the most well known mapping interface in the world because of its easy-to-learn and use interface.

WebGEO's segregated code is designed to have you up and running in a week or two.

Business Case FAQ

To duplicate the functionality contained in WebGEO would require a level of investment similar to FBS' - over $1,000,000. FBS is offering its solution at a fraction of that cost, and with no development wait time. Start selling your images and other geo-datasets from your WebGEO website, branded with your logo and colors, within a couple of weeks.

1. How long did it take and how much did it cost to develop WebGEO?
• FBS spent about $1 million over 6 years
• Underwent 4 major technology revisions
2. How long would it take to design, staff up, install technical resources and build this capability in-house?
• Provided the specification was completely and accurately defined, and no major technology revisions needed to be done during development, we estimate it would cost a minimum $250,000 and 1 year of development time with a team of 6-8 GIS/mapping-literate web developers with prior geospatial web development experience
3. How much, including profit, would it cost to hire a 3rd-party company?
• As above but perhaps a faster development time (6 - 9 months) but also more expensive because of the built-in profit to the third party vendor
4. Is the sale of aerial imagery online profitable?
• Yes, depending on the amount of imagery you have, the price you sell it for and the amount of time you invest in promoting the website to customers and prospects
• FBS generated 7-figure annual online revenue in fiscal 2007 and 2008
• Currently requires one customer service rep to handle custom orders and customer queries
• Currently requires ¼ tech support rep (handled by junior developer) to handle tech support questions
• FBS' license fee comprises a one-time license fee and an ongoing support fee
5. What is the ROI - how long would it take to recover the license fee paid by you to FBS for licensing the website technology?
• If you are not currently generating any online revenue then all online revenue is "found" money.
• Therefore you effectively financed your WebGEO ecommerce capability through your imagery/data website revenues
• If building a functionally-comparable website to WebGEO would take 12 months, then all Website revenue generated during that time is "found" money
6. How long will it take to build and deploy WebGEO?
• 1 - 2 weeks, assuming:
• All text translations, if any, have been completed
• Data/imagery content is in a digital format ready for loading into a geospatial database
7. What's included in my annual maintenance fee?
• Minor revision updates (updates with a revision number to the right of the first period in the number (eg. version 3.2, version 4.2.1, etc.)
• Technical and phone support for website licensee (but not website licensee's customers)
8. What happens to my website if FBS can no longer provide support?
• You have a copy of the source code, subject to certain terms and conditions (see Source Code) below

Overview

Source Code

"Source code" refers to the human readable form of WebGEO that is suitable for making modification to it. Yes, you get the complete source code for the WebGEO solution that cost us over $1,000,000 to develop. This is your guarantee of long-term usability. It also enables you to develop enhancements yourself that can be integrated into WebGEO, subject to certain terms and conditions, described in layperson terms below. However, the license agreement contains the actual, proper legal verbiage.

• FBS, at all times, retains full ownership of the software code and all derivative code associated with the WebGEO source code.
• You as the licensee receive a copy of all the source code and a license in perpetuity to modify the code as you wish. However:
• FBS will not support your website code if you make any changes to the source code
• Maintenance fees are still applicable since you are entitled to all minor upgrades, bug fixes and technical support.
• You may choose to submit a feature enhancement to FBS for consideration in a future version release. If FBS accepts your source code, then the feature and relevant source code will be supported in subsequent releases of WebGEO.
• FBS is not responsible for incompatibilities in subsequent major and minor releases of WebGEO if you have made any changes to your code.
• A Scope of Work analysis will be conducted to define the specific "look and feel" customizations you require for your copy of WebGEO. The right to use the Source Code is strictly for the online customer facing website product as defined in your Scope of Work and is not transferable to any other party.
• In the event that First Base Solutions becomes insolvent, bankrupt, or is otherwise unable to perform its duties described in the License Agreement, then the licensee will receive the non-exclusive worldwide right to use FBS' WebGEO technology for any purpose related to the businesses of any of the licensee, its subsidiaries or parent company, except that it and they will not have the right to sell, resell, re-license or give away the source code to any third party not specifically identified in your license Agreement.

Business Case FAQ

Purchase Process

Locate an area of interest in seconds, one of two 2 ways:

• Visually, using a point-and-click or draw-and-click tool to outline a geographic area on the Google Maps interface
• Textually, entering information such as a street address, tile number, location name, intersection, etc. into our search engine

Both tools automatically generate a list in an inventory window that displays all of the types and vintages of imagery and geodata sets available for the selected area.

• Selection of imagery and datasets without typing (draw a polygon)
• Scalable map screen size (not a fixed-sized window) makes full use of your display screen, whatever its size

Contextual Highlighting

• Collapsed dropdown menus - maximizes map viewing area until menu is needed
• Accurate on-screen measuring functionality in multiple types of imperial and metric measurements
• Contextual highlighting - holding the mouse over an area on the map highlights an item in the inventory list and vice versa
• Quick print functions - quickly and easily print or export a map, measurements, annotations, etc.
• Website user requires no I.T. or web skills to use website
• Google Maps-centric interface
• Intuitive, moments to learn, easy to use
• 400,000,000 downloads of Google Earth/Maps
• Most popular map interface in the world

Source Code

Security

Clients anywhere in the world can quickly and easily access your imagery and geo-datasets on a 24 x 7 x 365 basis and pay in a variety of currencies for their selections via a highly secure credit card and/or "on-account" payment system.

Funds are deposited immediately and directly to your financial institution account.

Once the purchase process has been completed, WebGEO compiles all of the customer's individual orders into a single zipped file.

The file is placed on a secure FTP web space. WebGEO then automatically sends an email to the customer notifying them that the data is ready for download. All this occurs within a few minutes.

• Fully automated credit card transaction processing
• No human intervention
• Less mistakes
• Never miss an online sales opportunity - 24 / 7 / 365 transactions
• Near-zero fraudulent transactions
• Reduces expensive charge backs
• Real time tracking / management of chargebacks if required
• Lower risk
• Higher profit
• Multi-currency support
• Multiple credit card support
• Support of multiple payment processing providers including PayPal
• Royalty tracking for 3rd-party imagery and geo-datasets
• Royalties tracked by licensor on a per-licensed data layer basis
• Royalties tracked on the basis of "per-licensor" and "per-licensed data layer"
• Real time reporting of distribution of transaction fees
• Net 30-day accounts invoicing
• Credit note management
• Fully automated order delivery of high resolution imagery and geodata
• "zip & ship" within minutes - no human intervention
• Customer can purchase and receive an order outside your company's hours of operation
• Security and protection of intellectual property rights

Purchase Process

Customization

All sales transactions are recorded, and can be reported, in real time. The data produced can be sorted and filtered to provide meaningful analysis of average value per sale, trends for purchases, segmentation by user/region, etc.

If revenues are to be shared with another image provider or reseller, WebGEO automatically tracks and allocates the revenues accordingly.

• Answers questions like who bought the data, when, how much, how often, average transaction values, etc.
• Real time reporting of all sales transactions
• Real time distribution of revenues to partners
• Reports available in a variety of formats to suit your needs

Customization

Content Management

Most first-time prospective buyers of an ecommerce website do not fully appreciate the immense complexities of developing a truly self-sufficient, automated order and payment processing system with automated delivery capabilities.

Arguably, 10% of the functionality of a full-featured ecommerce website is seen by the website customer. 90% of the functionality deals with the updating, maintenance, management and administrative processing of transactions and website content, all behind the scenes.

Change a date once and have all related changes "cascade" throughout the whole site. Change the font type in one place for one heading and instantly change all related headings. Input text into a job description field and have the job advertisement automatically formatted. Update a single discount value and have it automatically applied to all related orders. These are some of the many powerful timesaving, error-eliminating capabilities of WebGEO.

Reporting